Listen Up for Summer’s Most Anticipated Albums



Summer 2021 upcoming releases include albums by Billie Eilish, Maroon 5, and BTS.

  The music industry is constantly changing and morphing, catering to the audience’s preference and modern trends. It is evident that artists like Billie Eilish, Maroon 5, and BTS are keeping that in mind as they use innovative solutions to market their upcoming summer releases.

  It doesn’t come as a surprise that modern artists are using new techniques to generate anticipation about their new albums. One new approach to marketing music includes filming behind-the-scenes footage during the creative process and releasing it on social media to advertise the forthcoming album, song, or tour. Olivia Rodrigo is among the many artists to utilize this new approach to connecting with fans, as she is known for revealing tidbits of the songwriting process through her Instagram and Tiktok accounts. The young artist also utilized her audience’s anticipation by posting a compilation of behind-the-scenes footage from filming the ethereal music video project for her song, “deja vu”.

  Social media plays a large role in modern marketing for most industries, but especially the music industry. Even the smallest artists turn to Instagram, Snapchat, and Twitter to generate a fanbase. As of May 4th, 155 million followers are listed next to Taylor Swift’s profile on Instagram, making her one of the most followed accounts on the platform. Even small-scale Swedish songwriter, Lykke Li, claims over 360 thousand followers of her own. In the modern music industry, a large fanbase like these combined with clever and perfectly timed marketing leads to almost guaranteed success.

  Perhaps the following artists kept these marketing strategies in mind as they built hype about their nearing album releases. Listed below are 30 upcoming summer releases to defeat your “Summertime Sadness”, including albums by artists like Lana Del Rey, Twenty-One Pilots, and Ruth B.

May 7th, 2021

Bebe Rexha – Better Mistakes

chloe moriondo – Blood Bunny 

Boy Pablo – tuck me in

Dodie – Build a Problem

“I love Dodie’s music,” shares Spartan Abigail Bennett, “My favorite song of hers is ‘She’ and I hope there are similar songs in her new album!”


May 14th, 2021

SHAED – High Dive

St. Vincent – Daddy’s Home

Jorja Smith – Be Right Back

  1. Cole – The Off-Season


May 21st, 2021

Blake Shelton – Body Language

Lord Huron – Long Lost

Olivia Rodrigo – Sour

P!NK – All I Know So Far: Setlist

Dayglow – Harmony House

Twenty-One Pilots – Scaled and Icy

“I have always really loved listening to Twenty-One Pilots,” explains sophomore Elsie Schild, “Their music always has a different feeling in comparison to a lot of music that we hear on the radio, and I am excited to hear the music that will be released in their new album.”


June 1st, 2021

Lana Del Rey – Rock Candy Sweet


June 4th, 2021

Japanese Breakfast – Jubilee

Crowded House – Dreamers are Waiting

Raheem DeVaughn – Lovesick


June 11, 2021

Maroon 5 – Jordi

Ruth B. – Moments in Between

MARINA – Ancient Dreams in a Modern Land

Lin-Manuel Miranda – In the Heights (Original motion picture soundtrack)


June 16th, 2021

BTS – BTS, The Best


June 25th, 2021

The Marías – CINEMA

Mother, Mother – Inside 

“I can’t wait for Mother, Mother’s new album to come out!” confesses Bennett, “I love their music and my favorite of their songs is definitely ‘Hayloft’.”


July 4th, 2021

Lana Del Rey – Blue Banisters

“I’m really excited to hear Lana Del Rey’s new album!” expresses fan Sarah Jaber, “All of her albums are amazing in my opinion, so I just know this album will be great, she just gives off a great vibe.”


July 30th, 2021

Billie Eilish – Happier than Ever

Prince – Welcome 2 America (Previously unreleased)

LUMP – Animal


Summer release date TBA

Doja Cat – Planet HER

Drake – Certified Lover Boy

Charlie Puth – Voicenotes 2

Alicia Keys – ALICIA

  Other artists expected to drop a new album sometime this summer include Lykke Li, Lil Nas X, Lorde, Panic! At the Disco, WILLOW, Cardi B, and ABBA. Keep an ear out for surprise releases!